INFINITI and Kit Harington launch the Q60
Marketing cars to women has never been more progressive, and the latest campaign by INFINITI within the launch of their new Q60 is proof.
Game of Thrones (GOT) resident heartthrob Kit Harrington - aka Jon Snow - has been enlisted by INIFINITI USA to star in a one minute film launching the Q60 model.
In a nut-shell, the short movie shows Harington striding towards the Q60, settling into the car and dramatically reciting William Blake's primal poem, "The Tyger." Harington's intense performance is awakened as he takes both the Q60 and the poem for a visceral, winding drive. The film ends with an effortless stop from the Q60 and a knowing glance by Harington. Be still thy beating heart.
Obviously wanting to put this car on the map with panting women everywhere (and otherwise ignoring the accepted life-hack that Jon Snow knows nothing), INFINITI has released a statement by Harrington who states, "What inspires me personally in my life, is a beautiful piece of writing – something which is specific, delicate and beautiful," said Kit Harington. We assume he means the car.
According to Allyson Witherspoon, director of marketing communications and media at INFINITI USA, the decision to enlist Kit was a no-brainer.
"The Kit Harrington film is just the first piece of a completely integrated marketing campaign for the all new Q60 that includes key strategic partnerships including media partners and influencers.
Throughout late summer and into Autumn, our message of ‘The Coupe is Back' will remind that nothing can provide the style, performance and personal expression than a car like the Q60 can."
Harington's "Tyger" film is one of three new films being released to mark the launch of the Q60. INFINITI is due to release web films in the coming weeks of Audio Engineer and Music Technologist Young Guru and Sneaker Designer Sophia Chang. Stay calm and watch the movie.