Porsche Sponsors Baby2baby Fundraising Event
Porsche Cars North America sponsored Baby2Baby’s annual black tie gala, recognizing celebrity honoree Kate Hudson. This event marks the premium automaker’s second year of sponsoring Baby2Baby, a non-profit organisation that provides essential children’s gear and clothing to a network of community organisations in LA.
Featured at the event, hosted by actor Will Arnett, was a 2015 Porsche Macan Turbo which contained a full cargo of children’s items and safety gear, including Porsche child safety seats.
“Porsche is honored to once again be part of the Baby2Baby Gala, supporting an organization that positively impacts so many lives in the Los Angeles area, and we applaud Kate Hudson for her personal contributions,” said Cristina Cheever, head of brand and lifestyle public relations of Porsche Cars North America.
“The Macan, Porsche’s compact SUV, is perfect for families transporting their precious cargo,” continued Cheever.
“Sports car enthusiasts will enjoy the performance and luxury they expect from a Porsche, in a vehicle that comfortably accommodates the entire family and their gear on a daily basis.”
Since its foundation, Baby2Baby has impacted more than 67,000 low-income children by collecting clothing and gear for children up to age 12 and donating them to homeless and domestic violence shelters and Head Start programs. This year marks the third annual gala; previous honorees include Jessica Alba and Drew Barrymore.
Last year’s gala raised more than $1.3 million for the organisation.
Porsche’s engagement with Baby2Baby is one in a series of partnerships that the automaker has planned to reach female influencers who make a difference.