Chrysler Raises Money for Haitian Relief Efforts

22-January-2010

advertisement ^

Nominees, presenters and performers arriving to "The 67th Annual Golden Globe Awards" had the opportunity to help raise money for Haitian relief efforts with a simple signature.

Positioned at the entrance of the Beverly Hilton Hotel was President and Chief Executive Officer for the Chrysler Brand, Olivier Francois' personal car, a Chrysler 300C. Francois donated his vehicle so that attendees to the ceremony could place their signature upon the sedan which could then be donated for auction to specifically raise money for Haiti relief efforts.

"Looking at the devastation this catastrophe has caused to an already impoverished country, there is no doubt that we have a social responsibility to assist in any way that we can. This will not be the only funding we will provide to this country on behalf of the Chrysler Brand and Chrysler Group LLC, there is more to come." said Olivier Francois, President and Chief Executive Office - Chrysler Brand, Chrysler Group LLC.

"We are pleased to join hands with Hollywood to offer this gesture as part of the relief efforts toward Haiti. And, to my colleague, Dodge Brand President and Chief Executive Officer, who is of Haitian-descent, and to all Haitian-Americans with family in Haiti, our thoughts are with you."The Chrysler 300C that will be donated for auction is expected to raise approximately 1 million US dollars. Chrysler Joins Stars for a Cause to Auction Chrysler 300 "eco style" Edition Vehicles.

The Chrysler brand, together with Dick Clark Productions, has also partnered with Stars for a Cause to donate six eco-friendly accessorised vehicles that will be auctioned off to select celebrity charities.

Nominee, Meryl Streep, presenters, Christina Aguilera, Leonardo DiCaprio, Tom Hanks, Felicity Huffman and actor Colin Firth will arrive to the Golden Globes in their select Chrysler 300 eco style limited edition vehicle, which will be donated and auctioned to the charity of their choice. Based off of the Chrysler 300C, the most-awarded vehicle in the industry, the eco style edition vehicles are accessorised with eco-friendly materials such as cork, bamboo, recycled jute carpeting and suede seat inserts and feature refurbished wheels while providing high-end luxury and elegant design. The vehicles feature a refined interior, premium technology and offer fuel-efficient performance and excitement.

Each of the celebrities will arrive to the awards in their select vehicles:

* Presenter, Christina Aguilera's Chrysler 300 eco style vehicle features a water-based Vanilla exterior colour. On the inside are cactus-coloured seat-inserts with bamboo appliqué placed on the door trim and centre console

* Presenter, Leonardo DiCaprio's vehicle has Cream exterior and Aqua-blue seat inserts, a hydrographic water-themed appliqué is subtly placed throughout the interior

* Actor, Colin Firth's vehicle features a stately and sleek Black exterior colour with Black Bamboo interior accents * Presenter, Tom Hanks will arrive to the awards in an elegant Black Chrysler 300 eco style edition vehicle with Curry seat-inserts and organic appliqués

* Presenter, Felicity Huffman will arrive in a Dark Cordovan vehicle with a stained Cordovan cork interior colour

* Nominee, Meryl Streep's vehicle features a Platinum exterior and on the interior are Cumin-coloured seat-inserts along with natural mat and cork materials Recycled materials are used within the interior of the vehicle. Recycled ultra-suede seat inserts are used for the front and rear-passenger seats and are soft to the touch and durable. Hydrographics patterns are used to place organic themes on the centre console and door trim of the interior compartment. Water-based paints are used on the exterior of the vehicle.